Issue: site launch
The NewsMarket.com launched to coincide with the start of the Olympic
Games, on Friday 15 September. Chief executive Shoba Purushothaman says
the venture chose the Olympics as a testing ground from which to
introduce the site's public face.
The NewsMarket offers companies and PR agencies a news distribution
facility that encompasses traditional on-line news delivery with an
added broadcast facility. The latter enables image stills, video footage
and soundbites to be stored on the site for use by broadcast and print
media. Journalists can then access stories free of charge, and/or
download broadcast files for a fee.
Companies and PR agencies pay the The NewsMarket for the distribution of
stories and broadcast coverage and are provided with a media measurement
The home page of the site introduces The NewsMarket as 'the ultimate
working tool' for a journalist and claims that 'if you're a company or a
PR agency, we'll help your stories fly'.
A lot of the content is provided by companies, while other information
is sourced by The NewsMarket news teams. The former, for example, has a
story about Speedo's revolutionary swimming costume, which is worn by
American competitor Jenny Thomson. The story was sold into the site by
The site's different sections are listed on a banner at the top of the
screen. They are 'stories', 'news and community', 'library',
'marketplace', 'about us', 'help' and 'my newsroom'.
The 'stories' section presents the user with a series of news digests
and supporting images. The lead story at the time of going to press was
that Sydney had broken the Olympics' ticket sales record. At the bottom
of the page the user can access either instantly viewable low or high
resolution files, or download broadcast quality images.
'News and community' contains a variety of international media stories,
such as the BBC's creation of a commercial internet venture. 'Library'
contains a key-word search facility that accesses The NewsMarket's
archives and gives a headline list of relevant articles.'My newsroom'
gives the user a selection of stories from around the globe. When
registering details on the site the user can specify areas of particular
interest to them.
Users can also search under specific sector categories, such as
'technology', 'human interest' and business/finance.
Towards the bottom left of the page, there are additional icons:
'alerts', 'GNN', 'calendar' and 'experts'. The latter is due to launch
within the next six weeks and will enable users to download soundbites
from industry analysts.
The web site is very much in its infancy with content being
predominantly Olympics-focused. However, as The NewsMarket's customer
base grows and all its services are fully up and running it should prove
an invaluable asset to PR agencies and the media alike.