Editorial: Keep your eyes on PR Newswire

The launch by PR Newswire of a web-based real-time service for

issuing price sensitive information to the Regulatory News Services may

not in itself seem that revolutionary - just another piece of

opportunism borne out of the e-revolution.

But seen in the context of the FSA's desire to break the London Stock

Exchange's monopoly on the release of that information, the move

represents some pretty fancy footwork.

At the behest of the Government, the FSA is now seriously considering

alternative methods of delivery and with the development of an RNS

linked product that could easily be developed, PR Newswire has taken

ownership of the issue.

It will no doubt now suggest that the FSA consider the Canadian route, a

happy medium between the highly restrictive British model and the very

unrestrictive American model which recently enabled the release of bogus

information about computer firm Emulex (PR Week UK, 8 September).

If, and when, the FSA proposes a Canadian-style roster of companies, PR

Newswire has manouvred itself into a prime position to offer an expanded

newswire distribution service.

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