MPs' offices rate Twitter more effective than advertising, survey finds

More than a third of MPs' offices find contact through Twitter effective - higher than for print or TV advertising.

Twitter: used by UK researchers to follow media
Twitter: used by UK researchers to follow media

Edelman’s annual Edelman Capitals Staffers survey discovered that two-thirds of British political researchers have learned about a policy issue for the first time online.

Edelman public affairs director Dominic Pendry said: ‘Twitter has officially entered the mainstream of political dialogue in Britain. More political advisers are using social networks to listen and interact than ever before.’

UK researchers use Twitter to follow media (83 per cent), political professionals (75 per cent) and bloggers (73 per cent).

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in