The UK's biggest selling computer magazine Computeractive has
appointed James Harding as its new editor.
The VNU-published fortnightly, which has an ABC of 325,000, lost its
former editor, Jim Lennox, to IPC last month. Harding joins from editing
Computer Reseller News, a VNU-owned business title.
Computeractive publisher Karl Penn said Harding would be developing
spin-offs from the brand and looking at 'slightly grittier consumer
Recent editions have included features on health risks associated with
PCs and customers being ripped off.
'We will have bigger issue sizes and editorial topics will be
increasingly customer-focused,' he said. 'The editorial proposition has
been very different and that's what's driven the success of the title,'
Penn continued. 'We've defined a market which we have nurtured and
developed. We are very in tune with readers.'
He said that Emap and IPC were both looking seriously at the sector.
'The competitive landscape is going to be changing.'
Harding worked for the Sheffield Star before joining VNU seven years
ago. He left the company to launch Computer Reseller News with US group
CMP in November 1988, but the magazine was bought by VNU in August last
Computeractive was launched three years ago to explain home PC issues to