MEDIA: Computer mag selects new editor

The UK's biggest selling computer magazine Computeractive has

appointed James Harding as its new editor.

The VNU-published fortnightly, which has an ABC of 325,000, lost its

former editor, Jim Lennox, to IPC last month. Harding joins from editing

Computer Reseller News, a VNU-owned business title.

Computeractive publisher Karl Penn said Harding would be developing

spin-offs from the brand and looking at 'slightly grittier consumer


Recent editions have included features on health risks associated with

PCs and customers being ripped off.

'We will have bigger issue sizes and editorial topics will be

increasingly customer-focused,' he said. 'The editorial proposition has

been very different and that's what's driven the success of the title,'

Penn continued. 'We've defined a market which we have nurtured and

developed. We are very in tune with readers.'

He said that Emap and IPC were both looking seriously at the sector.

'The competitive landscape is going to be changing.'

Harding worked for the Sheffield Star before joining VNU seven years

ago. He left the company to launch Computer Reseller News with US group

CMP in November 1988, but the magazine was bought by VNU in August last


Computeractive was launched three years ago to explain home PC issues to

the layman.

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