NEW YORK: Fashion giant Tommy Hilfiger USA has named existing
global marketing head Peter Connolly as its new worldwide president of
Connolly's role has been expanded to cover all communications for the
Tommy Hilfiger Corporation subsidiary, under the new title of president
of worldwide marketing and communications.
Reporting directly to Tommy Hilfiger and CEO Joel Horowitz, Connolly now
has a remit to oversee public relations, marketing, advertising and the
firm's online venture, tommy.com.
'We have been actively evaluating our internal organisation to assure
that we best leverage our resources,' said Horowitz.
'With Peter's appointment we will bring together a number of related
functions under his leadership providing a more integrated approach to
all of the company's marketing and communications-related efforts.'
Hilfiger added: 'Peter will play a critical role in our brand's
continued evolution and growth while assuring we deliver a cohesive and
consistent image around the world.'
Connolly brings over 20 years' experience of marketing and
communications to the role. He joined Tommy Hilfiger three years ago.