Online auctioneer eBay UK has drafted in Joe Public Relations on a
brief to handle all its UK consumer PR.
The Text 100 spin-off was appointed following a competitive pitch to
replace incumbent consultancy Fodor Wyllie PR, after it was hired just
nine months ago.
Fodor Wyllie and eBay refused to comment on the account repitch.
At Joe Public Relations, a team of four will be working on the annual
retainer account, led by board director Fiona Murphy, who will report to
eBay UK marketing director Lindsay Crawford.
'The idea is to build eBay as a lifestyle brand and position it above
its market competitors, such as Amazon and QXL,' said Matthew Wood, Joe
Public Relations managing director.
'The objective is to get people buying and selling on the site, and to
do this we will be targeting specific sectors, such as niche consumer
publications,' he added.
Launched and headquartered in the US, eBay has expand to Germany, Japan,
Canada, Australia and last October to the UK.
The business was set up in 1995 by Pierre Omidyar and floated three
years later at the price of nearly pounds 13 a share - it is currently
listed on America's NASDAQ.
There are more than 5,000 categories for goods on the site and 450,000
items listed daily, including collectables, sports memorabilia,
computers, toys and jewellry.
Today employing around 30 people in the UK, eBay's net income for the
second quarter 2000 stood at pounds 11.6 million.