DDB Financial will retain its name and operate out of Ketchum Pleon’s Paris office.
Fabrice Baron, president of DDB Financial, will continue to lead the DDB Financial team.
Ketchum Pleon Europe CEO David Gallagher said: ‘The addition of Fabrice and his team rounds out our presence in the world’s major financial centres.
‘In France, it will clearly reinforce the agency’s corporate offering, giving our clients the opportunity to work with a talented group of financial comms experts.
'It is crucial for us to be able to offer our clients this expertise at a time when more businesses around the world are looking for insights on capital markets comms.’
The move will see Ketchum add to its financial comms offerings already set up in the UK, US, Spain, Germany and Hong Kong.
DDB Financial was established in France in 1991 under the name of Gavin Anderson & Company and renamed DDB Financial in 2009. Its clients include Vallourec, Eramet, Klépierre and Neopost.
DDB Financial provides financial comms services, analyst and investor relations, shareholder comms, corporate positioning, reputation management and financial media relations.