Top 10 City PR outfit Hudson Sandler has been acquired by French
marketing and PR group Havas in a deal reportedly worth up to pounds 20
The 12-year-old consultancy - one of London's few remaining independent
financial agencies - has sold 60 per cent of its shareholding to Havas
Advertising. This is Havas' first acquisition of a London-based
financial PR firm.
Alistair Mackinnon-Musson, a board director at Hudson Sandler, said:
'There is more and more demand for agencies to be international and
Havas gives us the opportunity to increase our presence.'
Hudson will join Havas' Diversified Agencies Group - one of four
divisions which concentrates on the corporate and marketing services
sectors - and will work in partnership with Paris-based financial and
corporate communications consultancy, W and Cie.
Mackinnon-Musson said Havas aims to form a strong Anglo-French PR and IR
capability to work on pan-European clients.
Hudson's relationship with Havas began a year ago when it advised
marketing services group Lopex to accept Havas' takeover offer following
a hostile bid by Incepta Group (PR Week UK, 23 July).
Havas is set to become the world's fourth largest communications group
on completion of its pounds 1.5 billion takeover deal with US-based