Visa International has conducted a complete review of its in-house
PR in a bid to match the firm's shift in structure.
According to Visa vice-president of corporate affairs Chris McLaughlin,
Visa's PR has been reshaped in order to better meet changing business
needs, in particular the growth of its on-line services.
He said: 'The new structure will help better co-ordinate the PR team and
give greater transparency, so that each section knows who their
respective communications person is.'
Prior to the review, the communications team was split into three areas
- external media, internal comms and member comms. In its place, the
team now consists of five sectors - external media remains, internal and
member comms have been merged, while the three newly created divisions
are Business Shared Services (BSS) and commercial products, consumer
products and Visa's internet venture Virtual Visa.
The latter is headed by Stacy Torbit who was previously in charge of
external comms. Consumer products is looked after by Roz Barder who was
formerly in charge of member comms. Meanwhile Carmel Clarke who joined
during the summer (PR Week UK, 7 July) will head internal and member
Angela Jacklin has been appointed senior PR manager to look after the
BSS and commercial products division. McLaughlin is currently in charge
of external media until a new PR manager is recruited.
Jacklin will oversee pan-European PR for Visa's business-to-business
technology and cards, such as corporate and purchasing cards. She joins
from Ogilvy PR Worldwide where she was an associate director in its
European financial and professional services division.