The Sheffield super-club Gatecrasher has rehired VF1 Publicity two
years after dropping the agency.
In the interim, the club has used in-house PRO Louise Kovacs, who joined
from VF1, as well as London youth agency Slice PR. Kovacs has now left
Wolverhampton-based VF1 takes control of UK and global public and media
relations for both Gatecrasher, and sister-club Bed. Fees are worth six
Gatecrasher managing director Simon Raine said: 'VF1 has always
delivered proven results for us, and there was no other agency capable
of handling our requirements.' Gatecrasher began as a club night, but
the company now owns the host venue, Republic, and has released a series
of albums through Sony Music.
VF1 managing director Gerard Franklin will handle the account, reporting
to Raine. The agency will work with overseas affiliates to promote a
100-date international tour.