The Muscular Dystrophy Campaign has created a new board to advise
on communication issues.
The charity's Commmunications Advisory Board, an initiative of
recently-appointed communications head Leigh Chambers, met for the first
time last week. The board comprises ten people from outside the
organisation, all with different expertise. Its brief is to advise on
both communications strategy and practices.
The board consists of lobbyist David Hughes from Cothelstone Consulting,
branding consultant David Bernstein from Kelland Communications
Management and John Clark of marketing company Teamwork Direct, along
with a selection of TV, radio and newspaper journalists.
'The setting up of an advisory board is a rare practice in the voluntary
sector,' Chambers said. 'We decided we wanted external comment on our
work in-house from a commercial perspective.'
The first meeting covered topics including a new logo and name for the
charity, poster design and the results of recent focus group research on
the organisation's message.
The Muscular Dystrophy Campaign exists to find the causes of and cures
for muscular dystrophy and related neuromuscular conditions.