New body to give charity cutting edge image

The Muscular Dystrophy Campaign has created a new board to advise

on communication issues.

The charity's Commmunications Advisory Board, an initiative of

recently-appointed communications head Leigh Chambers, met for the first

time last week. The board comprises ten people from outside the

organisation, all with different expertise. Its brief is to advise on

both communications strategy and practices.

The board consists of lobbyist David Hughes from Cothelstone Consulting,

branding consultant David Bernstein from Kelland Communications

Management and John Clark of marketing company Teamwork Direct, along

with a selection of TV, radio and newspaper journalists.

'The setting up of an advisory board is a rare practice in the voluntary

sector,' Chambers said. 'We decided we wanted external comment on our

work in-house from a commercial perspective.'

The first meeting covered topics including a new logo and name for the

charity, poster design and the results of recent focus group research on

the organisation's message.

The Muscular Dystrophy Campaign exists to find the causes of and cures

for muscular dystrophy and related neuromuscular conditions.

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