Bite Communications has made two senior digital hires. Rachel Liu has joined the agency from France Telecom, where she was a mobile app developer. Liu will create and develop apps and platforms for Bite's online programmes. James Thomson, who worked previously for BBC Worldwide as a video editor, has joined as a videographer. He will work across all of Bite's video content development and broadcast services.
Hill & Knowlton has launched a service called Interactive Lab. The agency aims to offer clients insight, education and support to help them benefit from the 'ever-changing digital and social media landscape'. Services include a Google+ starter kit for companies that want to quickly discover what this new platform means for brands.
Natterbox, the cloud-based telecoms firm, has called in Lewis PR to handle its UK PR, after parting with Punch Communications. Lewis aims to boost Natterbox's profile by targeting a cross-section of media titles, which include nationals, business, financial, technology, channel and telecoms. It will run a campaign-based PR plan of media briefings, product demonstrations, opinion articles and events.
AYO Media has brought in PR support for the first time for Salestorm - its online sales interface that helps businesses manage their sales pipelines. Ramarketing has been charged with targeting SMEs with no or small sales teams to raise the profile of Salestorm.
LAKS, the watchmaker, has drafted in Spreckley Partners to launch Watch2pay, the UK's first prepaid contactless wristwatches. The watches allow consumers to make payments of up to £15 that are debited from reloadable prepaid cards.