Maxwell to head Europe operation for Ketchum

Ketchum has promoted James Maxwell to become European MD. Maxwell

takes over the European brief from New York-based senior

partner/international Jerry Olszewski. Olszewski had been looking after

the European brief despite moving back to the US two years ago.

Ketchum Europe is predicted to have total fee income for 2000 of pounds

15m, accounting for an estimated 15-20 per cent of total worldwide

Ketchum revenues.

Earlier this year, (PR Week UK, 12 May) Maxwell stepped back from the

day-to-day running of the UK operation.

In his place a ten-member management board was announced with Maxwell as

chair and Jane Boardman and Richard Houghton made joint managing


Houghton quit only three weeks after taking the role to join Firefly (PR

Week, 30 June) to set up a sister agency, Carrot.

Maxwell's time will be divided between the agency's five European


He confirmed that the Omnicom-backed agency was seeking to grow through

acquisition and internal growth. Maxwell will report to Olszewski.

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