Healthcare: The Week in Healthcare

McCann joins EU roster.

McCann Healthcare has been appointed to the agency roster of pharma company Mundipharma International, to support EU brand assignments. McCann Healthcare has previously worked with Mundipharma to support its brands in other parts of the world, including Asia-Pacific.

Firstlight has hired Lorna Button as account director on its healthcare team. Button joins from Fleishman-Hillard, where she was senior account manager. She will be working on pathology, pain and healthcare change management programmes.

Ketchum Pleon has brought in Andrew Lamb as digital strategist in its healthcare practice. Lamb joins from Ogilvy Healthworld Medical Education, where he led the digital offering on projects for clients such as Bristol-Myers Squibb, Roche, Boehringer Ingelheim and AstraZeneca.

Pegasus has launched Healthscapes, a planning tool and framework to evaluate decision-making in health. The new model is designed to provide better structure to the research and planning process, and to form a clearer understanding of why people make the health decisions they do.

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