News reaches Diary that the editor-in-chief of Your Mortgage
magazine, Andy Stuart, may be seeking a weekend break in a quiet spa
town or CenterParcs venue for recuperation.
Poor Stuart is suffering from an increasingly common affliction called
'toomuchmediainterestitis', which has been known to strike editors (ask
PRWeek's own Kate Nicholas following Ms Wessex's recent indiscretions)
and in-house PROs without warning.
Quite often the condition is unwittingly compounded by over-zealous PR
agencies working on behalf of the sufferer; in Andy's case, personal
finance PR specialists, Lansons Communications.
He undertook more than 55 media interviews in one day when Your Mortgage
published a story about how the current economic situation is likely to
affect house prices over the next five years. When asked by PRWeek about
his ordeal, which began at 7am, Andy replied hilariously: 'Not another
Diary wonders if there is a market for an exclusive health-club/clinic
catering for knackered and beleaguered editors and PROs.