DIARY: Breakfast with Frost caption-writers 'promote' WSW's Curtis to CEO

Given the senior management turmoil at Weber Shandwick Worldwide,

getting a detail of someone's job title wrong in public can have

profound implications.



This much became apparent two Sundays ago when Breakfast with Frost

asked broadcast and interactive practice CEO Tessa Curtis to review the

papers along with Mail on Sunday political editor Simon Walters.



Curtis, a former BBC TV and radio journalist - she reported for both The

Money Programme and Newsnight during a ten-year spell as a hack - was

described to viewers as worldwide CEO.



Industry aficionados will know that the global CEO for now is Larry

Weber, and that there is no UK CEO, the post having been vacant since

the announcement of Philip Dewhurst's move to BNFL.



Indeed, following news that WSW chief operating officer Marijean Lauzier

is to leave later this year, Curtis felt embarassed to have apparently

inflated her own role in this way.



There is still a possibility the agency will eschew a fresh UK CEO and

allow the UK practice heads - of whom Curtis is one - to continue

running the agency as they do now, working straight to New York.



'Frost can hardly be expected to know the structures of Weber

Shandwick,' says Curtis, 'but I was in the rather embarrassing position

of what appeared to be a massive promotion on air.'



Curtis has spent days reassuring staff she is content running broadcast

for clients such as Coca-Cola and Kodak.



'This was not and is not a job application,' she stressed, 'I would like

to make that clear to everyone.'



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