Given the senior management turmoil at Weber Shandwick Worldwide,
getting a detail of someone's job title wrong in public can have
This much became apparent two Sundays ago when Breakfast with Frost
asked broadcast and interactive practice CEO Tessa Curtis to review the
papers along with Mail on Sunday political editor Simon Walters.
Curtis, a former BBC TV and radio journalist - she reported for both The
Money Programme and Newsnight during a ten-year spell as a hack - was
described to viewers as worldwide CEO.
Industry aficionados will know that the global CEO for now is Larry
Weber, and that there is no UK CEO, the post having been vacant since
the announcement of Philip Dewhurst's move to BNFL.
Indeed, following news that WSW chief operating officer Marijean Lauzier
is to leave later this year, Curtis felt embarassed to have apparently
inflated her own role in this way.
There is still a possibility the agency will eschew a fresh UK CEO and
allow the UK practice heads - of whom Curtis is one - to continue
running the agency as they do now, working straight to New York.
'Frost can hardly be expected to know the structures of Weber
Shandwick,' says Curtis, 'but I was in the rather embarrassing position
of what appeared to be a massive promotion on air.'
Curtis has spent days reassuring staff she is content running broadcast
for clients such as Coca-Cola and Kodak.
'This was not and is not a job application,' she stressed, 'I would like
to make that clear to everyone.'