The shake-up at Iceland, including the latest departure of
respected head of communications Hilary Berg, poses the question of
whether it's always possible for there to be a truly happy marriage
between corporate social and environmental responsibility, and business
When Berg joined two years ago, she had the challenge of helping
chairman Malcolm Walker reposition the brand, as well as embarking on
initiatives such as converting own-brand fruit and veg to organic
But the past couple of months have proved a torrid time for the
retailer. In February, Walker resigned following controversy over his
pounds 14m sale of shares. Last month, the company announced its third
profit warning in eight weeks.
Bill Grimsey, with a strong reputation after turning Wickes around, has
been installed as chief executive. He has recruited a heavyweight
management team capable of re-establishing Iceland, according to
Schroder Salomon Smith Barney.
But where will this leave the company's ambitions to be a leader in
social and environmental responsibility, now the faithful have departed?