OPINION: EDITORIAL - A thin line between CSR and business

The shake-up at Iceland, including the latest departure of

respected head of communications Hilary Berg, poses the question of

whether it's always possible for there to be a truly happy marriage

between corporate social and environmental responsibility, and business

success.



When Berg joined two years ago, she had the challenge of helping

chairman Malcolm Walker reposition the brand, as well as embarking on

initiatives such as converting own-brand fruit and veg to organic

production.



But the past couple of months have proved a torrid time for the

retailer. In February, Walker resigned following controversy over his

pounds 14m sale of shares. Last month, the company announced its third

profit warning in eight weeks.



Bill Grimsey, with a strong reputation after turning Wickes around, has

been installed as chief executive. He has recruited a heavyweight

management team capable of re-establishing Iceland, according to

Schroder Salomon Smith Barney.



But where will this leave the company's ambitions to be a leader in

social and environmental responsibility, now the faithful have departed?



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