Wright, who became famous on The Only Way is Essex, wants the agency to present him as a credible TV star as he looks to get acting and presenting parts on TV shows.
Hackford Jones co-founder Simon Jones said the agency would be targeting media across print, broadcast and online, but would be particularly focusing on quality press, not quantity.
‘Mark has showed his true self in the jungle, not the image portrayed on TOWIE, so we will set up media that is credible and focuses on his TV career,’ he said.
Wright will join the agency’s other I’m A Celebrity talent including Ant & Dec, winner Dougie Poynter and ITV2 presenter Laura Whitmore.
