Nintendo UK hires Good Relations' Jo Bartlett as head of UK comms

Nintendo UK has finally filled its vacant head of UK comms role following the departure of Robert Saunders in April to Apple.

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The gaming giant has hired Jo Bartlett from its UK PR agency Good Relations, where she was associate director.

Bartlett joined Good Relations to work on the Nintendo account in October after leaving Fever, where she was a senior account director.

While at Fever she worked for clients including HTC and Warner Home Entertainment. She was formerly associate director at John Doe, where she worked on Sony PlayStation and W London.

Bartlett will report to Dawn Paine, Nintendo UK’s assistant general manager and marketing director. She starts 12 December.

She will oversee all press activity and media relations and manage the company’s relationship with Good Relations.

Tech giant Apple poached Nintendo head of comms Saunders in April for a newly created role to promote its mobile app and gaming content in the UK.

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