MEDIA BRIEFS: Tower Records and Worldpop team up

Worldpop, the pop music website aimed at younger consumers, is

launching a text messaging service for Tower Records, the music retail

chain. Worldpop, which produces its own content, will send what amount

to 'virtual vouchers' to various mobile phones. The recipient shows the

message to the shop assistant and can claim discounts or special offers

on goods.

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