Your Life, the IPC Connect weekly magazine that has emerged from
the ashes of Woman's Realm, will launch on 24 April.
Aimed at so-called 'primetime' women aged between 35 and 60, it is the
brainchild of former Woman's Realm editor Mary Frances. Your Life aims
to sell between 200,000 and 250,000 copies and promises to be less
'mumsy' than Woman's Realm, serving what IPC says is a new market. 'The
reader wants something that treats her as a human being,' Frances
The theory is that the target readership of 'modern older women' has
money and aspirations with little interest in budget tips. Your Life
will concentrate on mid to high-end fashion, holidays, gardens and
The magazine will contain sections such as Indulgence, covering travel
and luxury goods; Life Support (health); and an eight-page Body & Soul
section (alternative remedies). Features will appear under the heading
Life Matters. There will also be a 12-page news-based section at the
front, called This Week.
Your Life is the latest of several innovative women's magazine launches
this year, joining other would-be trend-buckers such as Conde Nast's
handbag-sized Glamour and H Bauer's fortnightly Real.
Although the current issue of Woman's Realm is the last, the brand will
not disappear altogether. It will appear on the masthead of stablemate
Woman's Weekly from next week.
Frances became Woman's Realm editor in 1998. She has also worked on
Woman's Own, Woman and Best.