INTERNATIONAL: Visa to review 16-strong Asia-Pacific roster

SINGAPORE: Card payment company Visa is to review its roster of 16

agencies across Asia-Pacific with the appointment of four regional

directors.



Burson-Marsteller, which is Visa's lead agency in the Greater China

region, is understood to be facing a cut in budgets. Agencies in smaller

markets may even be cut altogether.



The review could threaten agency relationships in Greater China,

Australia and India.



Visa senior vice-president and general manager (corporate

communications), Paul Dowling said the company would begin the process

in the next few weeks.



'We want to do more work in-house than we did and so we will be looking

at ways to reconfigure our agency portfolio,' said Dowling.



The four corporate communications director appointments were made as

part of a marketing drive by the card giant to capture a share of the

internet payment market.



Lulu Tsao is to join the company as Greater China director of corporate

communications in Hong Kong this week, reporting to Dowling.



In Singapore, Edna Lam is to join as a director in May from the Hong

Kong Tourism Board to oversee the south-east Asia region.



She is joined by Fang Yoke-Ling, a former director of marketing at The

Fantastic Corporation. Yoke-Ling will oversee technology

communications.



Nicolle Tjoa, who joins from Standard Chartered Bank in Singapore, has

been named director for south-east Asia.



The new recruits will report to Roseann Clavelli, vice-president of

corporate communications.



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