SINGAPORE: Card payment company Visa is to review its roster of 16
agencies across Asia-Pacific with the appointment of four regional
Burson-Marsteller, which is Visa's lead agency in the Greater China
region, is understood to be facing a cut in budgets. Agencies in smaller
markets may even be cut altogether.
The review could threaten agency relationships in Greater China,
Australia and India.
Visa senior vice-president and general manager (corporate
communications), Paul Dowling said the company would begin the process
in the next few weeks.
'We want to do more work in-house than we did and so we will be looking
at ways to reconfigure our agency portfolio,' said Dowling.
The four corporate communications director appointments were made as
part of a marketing drive by the card giant to capture a share of the
internet payment market.
Lulu Tsao is to join the company as Greater China director of corporate
communications in Hong Kong this week, reporting to Dowling.
In Singapore, Edna Lam is to join as a director in May from the Hong
Kong Tourism Board to oversee the south-east Asia region.
She is joined by Fang Yoke-Ling, a former director of marketing at The
Fantastic Corporation. Yoke-Ling will oversee technology
Nicolle Tjoa, who joins from Standard Chartered Bank in Singapore, has
been named director for south-east Asia.
The new recruits will report to Roseann Clavelli, vice-president of