Biggest new client win: British Airways
Biggest new client win: British Airways

Global CEO Michael Murphy
Ownership Huntsworth
Number of offices 64
Key clients Google, Nestle, Visa International

Grayling picked up business from Lindeman's, ACE European Group and Lloydspharmacy, among others. But the big win for the agency came in April when it was appointed by British Airways for the Europe and Asia-Pacific regions. It is a three-year contract across 38 countries.

This all contributed to a steady year for the agency. Parent group Huntsworth announced that Grayling, which contributes 49 per cent of group revenues, saw like-for-like revenue growth of 2.6 per cent in the first half of 2011. Elsewhere, it launched a Nordic network, headed by Peter Erikson, and incorporating Grayling Sweden (50 employees and offices in Stockholm, Gothenburg and Malmo), PrimeTime Denmark (30 employees and an office in Copenhagen) and Axxept Norway (15 employees and an office in Oslo). The group plans to introduce a Finnish agency in the near future.

Two notable departures were CSR & sustainability MD James Wright and Loretta Tobin, who stepped down from the UK & Ireland CEO job and took on a non-exec director position. Weber Shandwick Asia Pacific's president Alison Clarke replaced her.

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