Donna Imperato: Chief Executive
Donna Imperato: Chief Executive

Global CEO Donna Imperato
Ownership WPP
Number of offices 54
Key clients Smucker's, GlaxoSmithKline, Walmart

Cohn & Wolfe states its top strategic priority is to turn the agency from one with digital experts into one where digital is embedded into everything it does. In this period the agency rolled out ten new digital services and launched its digital intelligence series, a 30-course curriculum for every employee.

It also brought in more than 20 senior digital experts including: Brooke Hovey, EV-P, digital practice Americas; Fernando Rizo, head of digital, UK & EMEA; Brad McCormick, MD, Austin and senior digital strategist; and both Jeremy Rosenberg and Tyler Pennock as SV-Ps and co-heads of New York digital.

Alongside this, the agency had a good new business run. Its New York office picked up Hennessy and Sam's Club. London won, Universal Pictures Home Entertainment and Drinkaware. Shanghai added the China International Boat Show, Bristol-Myers Squibb, Pfizer/Wyeth Milk Powder, Merck and Quaker Oats to its portfolio.

Click here for an interview with Cohn & Wolfe Group CEO Donna Imperato

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