Global CEO Mark Penn
Number of offices 67
Key clients TNT Express, Heineken, Novartis
Burson-Marsteller picked up a slew of awards in the period 2010/11, including the PRWeek UK International Consultancy of the Year Award in 2010, and its first ever Cannes Lions in June 2011. The London office received acclaim for its campaign for The Royal British Legion, which saw a silent track called 2 Minute Silence released into the UK charts for Remembrance Sunday.
Over the past two years the agency's digital practice has doubled in turnover and tripled in staff. In this period Dallas Lawrence was brought in from Levick Strategic as chief global digital strategist, and the agency aims to double its digital practice again over the next two years.
There were new business wins from TNT Express, Heineken, Novartis, AstraZeneca, Bosch, Statoil and Norsk Hydro.
The most notable growth figures were posted in the EMEA region, with cross-border new business increasing by 42 per cent. But it was Asia where new offices were opened - in Kuala Lumpur and Shenzhen - and in the US where the important hires were made.
Esther Lee left the US Department of Commerce to join B-M as global chief marketing and new business officer, and Weber Shandwick's former chief creative officer Lisa Travatello joined as global consumer and brand marketing practice chair.