Carlton International has appointed Revolver Communications on a
consumer brief for the return of cult TV show Captain Scarlet to BBC
schedules in September.
The agency will promote a full range of merchandising for the series'
licensees, including toys, books, DVDs and videos, as well as the series
The account is to be led by Revolver account director Yve
Elliott-Nichols, reporting to Carlton head of consumer products Sian
The agency was selected without a pitch after impressing with its work
for Carlton in a similar role on the reprise of another puppet series,
Thunderbirds, last year.
The series - described by Revolver joint managing and creative director
Martin Ballantine as a 'more threatening, much darker and more sinister'
stablemate of Thunderbirds - will run for 32 episodes.