Westminster City Council has completed a communications review and
created two further PR posts.
Head of communications Alex Aiken, a former aide to Tory leader William
Hague, joined the authority last summer. He has seen his post upgraded
to assistant director and his team increase from 12 staff to 14.
The review extended the work of TASC, a consultancy run by Hague adviser
Anthony Gordon-Lennox, which first assessed the council's PR needs in
December 1999. Aiken aimed to build on TASC's work and hired Live
Strategy to conduct research into Westminster's target publics of
council tax payers, businesses and visitors.
As a result, two positions have been created in 'communications
development' to advise on fresh ways of communicating with the public
and on the effectiveness and value for money of PR.
Aiken said: 'The competition for coverage in the media is stiff, so we
need a news-oriented and proactive PR operation.'
Both Suzanna White's position in charge of a five-strong press office
and that of Neal Zetter in community communications remain unchanged.