Posts increase as Westminster Council reviews PR

Westminster City Council has completed a communications review and

created two further PR posts.



Head of communications Alex Aiken, a former aide to Tory leader William

Hague, joined the authority last summer. He has seen his post upgraded

to assistant director and his team increase from 12 staff to 14.



The review extended the work of TASC, a consultancy run by Hague adviser

Anthony Gordon-Lennox, which first assessed the council's PR needs in

December 1999. Aiken aimed to build on TASC's work and hired Live

Strategy to conduct research into Westminster's target publics of

council tax payers, businesses and visitors.



As a result, two positions have been created in 'communications

development' to advise on fresh ways of communicating with the public

and on the effectiveness and value for money of PR.



Aiken said: 'The competition for coverage in the media is stiff, so we

need a news-oriented and proactive PR operation.'



Both Suzanna White's position in charge of a five-strong press office

and that of Neal Zetter in community communications remain unchanged.



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