One-hundred-and-fifty CEOs, MDs and executive directors from large and
medium-sized companies were asked to compare the two main parties on how
well they communicated their policies to key target audiences.
Half said Labour communicated well to business, against less than a
third for the Conservatives. A similar proportion praised Labour's
ability to communicate to voters, against a quarter for the Tories.
The poll was carried out for Weber Shandwick Public Affairs by fellow
Interpublic company SWR Worldwide.
Weber Shandwick PA CEO Colin Byrne, who will work for Millbank's
business relations unit during the election campaign, said business
leaders were now highly 'communications literate'.
SWR European MD Phil Riggins said the results were a 'slap in the face'
for Conservative strategists.
'This could translate into bigger corporate donations for Labour and the
sort of tacit Labour support which could make it hard for the Tories to
raise money,' he added.
Leader, p 10.