Labour is getting message across to business - poll

The Labour Party's aim of securing business backing received a boost this week with the publication of research showing that companies admire the party's ability to communicate on policy matters.

One-hundred-and-fifty CEOs, MDs and executive directors from large and

medium-sized companies were asked to compare the two main parties on how

well they communicated their policies to key target audiences.

Half said Labour communicated well to business, against less than a

third for the Conservatives. A similar proportion praised Labour's

ability to communicate to voters, against a quarter for the Tories.

The poll was carried out for Weber Shandwick Public Affairs by fellow

Interpublic company SWR Worldwide.

Weber Shandwick PA CEO Colin Byrne, who will work for Millbank's

business relations unit during the election campaign, said business

leaders were now highly 'communications literate'.

SWR European MD Phil Riggins said the results were a 'slap in the face'

for Conservative strategists.

'This could translate into bigger corporate donations for Labour and the

sort of tacit Labour support which could make it hard for the Tories to

raise money,' he added.

Leader, p 10.

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