Outside to handle media for Celebrate South Africa

The Outside Organisation last week became the latest PR agency to

join the Celebrate South Africa roster.



Outside, which is already working for the Party in the Park and Pavrotti

in the Park live concerts this summer, will handle media relations for

the centrepiece event of Celebrate South Africa in Trafalgar Square at

the end of the month.



The six-week showcase of South African arts, culture and technology will

take place in venues across London under the auspices of the South

African High Commission.



The focal point will be the open-air South African Freedom Day Concert

on the Square, to be hosted by former president Nelson Mandela.



Acts to be confirmed for the concert so far include REM, the Corrs,

Atomic Kitten, Ladysmith Black Mambazo, Mel B and Dave Stewart. The

line-up will also include Lisa Roxanne, Beverley Knight and Hugh

Masakela.



Cheryl Carolus, South Africa's high commissioner in the UK, said the

festival was a 'unique opportunity' to highlight to the UK the 'talent,

expertise and innovation emerging from the new South Africa.



'It is an opportunity to build on strong links between the UK and South

African business communities.'



Outside joins events PR consultancy Joy Sapieka Associates and the

Flagship Group, which won a separate brief three months ago.



Flagship is tasked with highlighting to political and business audiences

the steps South Africa has taken since the dismantling of the apartheid

regime seven years ago.



The account at Flagship is headed by board director Dick Newby. All the

agencies report to Celebrate communications manager, Gabrielle Owtram.



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