Flack: Flack in pictures
1. It's the dirty side of PR, but Midlands-based HROC seems to have enjoyed promoting a toilet. In order to highlight the 'unparalleled feeling of freshness' provided by client Geberit's new AquaClean WC, the team painted a 'water oasis' on the floor in the Bullring shopping centre in Birmingham. Shoppers were encouraged to interact with the art. Let's hope the agency will be flush with success.