The annual festive campaign is a private/public partnership that is being led by Glasgow City Council, Glasgow City Marketing Bureau and Glasgow Life.
Glasgow City Marketing Bureau head of marketing Tom Rice said: 'Stripe's role is to co-ordinate campaign comms and amplify our destination marketing activity for Glasgow Loves Christmas to encourage visitors to the city in this crucial trading period.'
Stripe will work with the partners to support a national TV, radio, outdoor and online media campaign, which also includes a free-to-download Glasgow Loves Christmas app for iPhone and Android, and the campaign website.