Northern Profile (NP) has been appointed by the National Farmers'
Union (NFU) to promote NFU Countryside, its division dedicated to all
country lovers, not just farmers
In the past, PR for NFU Countryside - which was set up in 1992 and has
70,000 members - was co-ordinated by NFU Countryside's marketing
A four-strong team is in place, headed by NP chairman Helen Hargrove,
who reports to NFU Countryside brand marketing manager Atul Sedani. NP
won the account after a seven-way pitch.
Julian Christopher, NP account director, said: 'One of the main parts of
our work is to promote the website, which is giving up-to-the-minute
information about where you can and can't go due to the foot-and-mouth