BBC Publicity has poached ex-Paramount Comedy Channel marketing and
PR manager Roberta Bridges to work as a publicist for BBC Choice,
forming a six-strong 'audience based' team, targeting the Corporation's
The team, led by publicity manager Paul Simpson, to whom Bridges
reports, has a remit comprising Radio 1, BBC Choice, and the BBC's
Forthcoming digital TV channel BBC Three and the Corporation's proposed
urban music digital radio service are also set to fall within the
group's brief, subject to Department for Culture, Media and Sport
In addition to Bridges' appointment, Michelle Osborn has been promoted
to work across Radio 1 and Choice, focussing on talent overlap, music
content, and the radio station's live events this summer, while Nick
Caley becomes lead publicist on Radio 1.
Both were previously Radio 1 publicists reporting to Simpson.
As yet, Paramount Comedy has not announced a replacement for Bridges,
although an appointment is imminent.
The creation of this team is designed to build on Radio 1's
repositioning to focus on a 15 to 24-year-old target market. It also
marks a corporation-wide strategy to move away from often competing
individual TV, radio and internet promotion. The youth division will
also offer specialist support to other areas of BBC Publicity.
The move is the latest in an array of changes to the BBC's PR function
following the appointment of Sally Osman as head of communications in
November last year. Earlier this month, David May was recruited from
Channel 4 to lead a newly-created strategic communications department.