Age Concern has named Neil Churchill as its first communications
and marketing director.
Churchill joins from homeless charity Crisis, where he is deputy CEO
responsible for communications, public affairs, fundraising and brand
The newly-created post heading a 60-strong team, has been introduced
following a restructure carried out by director-general Gordon
It is the first time the charity has had an overall head for its public
affairs, policy, information, external affairs, marketing and events
sections. Previously these department heads reported directly to
One of Churchill's first priorities will be to initiate a change of
focus for Age Concern's campaigns, to target the middle-aged as well as
He said: 'Age Concern has been very good at getting its message out to
senior citizens but it needs to reach out to people who are younger, in
their 40s and 50s.
'Those are the people who ought to be, but perhaps aren't, thinking
about issues such as pensions. Age Concern can be doing more to
communicate with these people.'
The communications and marketing division at Age Concern has an annual
budget of pounds 4m.
Crisis is looking for a replacement for Churchill, who joins Age Concern