Churchill is first comms director at Age Concern

Age Concern has named Neil Churchill as its first communications

and marketing director.

Churchill joins from homeless charity Crisis, where he is deputy CEO

responsible for communications, public affairs, fundraising and brand


The newly-created post heading a 60-strong team, has been introduced

following a restructure carried out by director-general Gordon


It is the first time the charity has had an overall head for its public

affairs, policy, information, external affairs, marketing and events

sections. Previously these department heads reported directly to


One of Churchill's first priorities will be to initiate a change of

focus for Age Concern's campaigns, to target the middle-aged as well as

the elderly.

He said: 'Age Concern has been very good at getting its message out to

senior citizens but it needs to reach out to people who are younger, in

their 40s and 50s.

'Those are the people who ought to be, but perhaps aren't, thinking

about issues such as pensions. Age Concern can be doing more to

communicate with these people.'

The communications and marketing division at Age Concern has an annual

budget of pounds 4m.

Crisis is looking for a replacement for Churchill, who joins Age Concern

in June.

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