Political spin doctors are only too happy to stab each other in the
back and claim credit for one another's hard work.
But this week marks the start of a subtle repositioning campaign by
Weber Shandwick Worldwide public affairs CEO Colin Byrne. The former
Labour press chief has made the odd choice of playing down his role in
an electoral PR coup.
A Labour-backing letter to The Times last Monday, signed by 58 business
leaders - including former Tories such as Alan Sugar - was set up by
Labour's business relations unit. Flagged up by the BBC and The Observer
over the weekend for maximum impact, the letter epitomised New Labour
Yet Byrne was curiously coy when asked about his role. 'It was all Roger
Sharp's doing,' he said, assigning the credit for days of good publicity
to the former Britain in Europe lobbyist and GJW consultant.
'Roger got the letter together and the Labour press office placed it in
The Times,' Byrne said. 'My role was limited to commenting on its
contents at an early stage.' Modesty from a 'senior Labour source'?
Wonders will never cease.