The annual festive campaign is a private/public partnership that is being led by Glasgow City Council, Glasgow City Marketing Bureau and Glasgow Life.
Glasgow City Marketing Bureau head of marketing Tom Rice said: ‘Stripe’s role is to co-ordinate campaign communications and amplify our destination marketing activity for Glasgow Loves Christmas to encourage visitors to the city in this crucial trading period.’
Stripe will work with Glasgow City Marketing Bureau and partners to support a national TV, radio, outdoor and online media campaign that also includes a free-to-download Glasgow Loves Christmas app for iPhone and Android, and the campaign website.
Festive events such as Glasgow’s Christmas Lights, Glasgow on Ice, Glasgow Loves Shindig and Glasgow Loves Hogmanay will form a key part of the campaign.
Stripe Communications MD Juliet Simpson said: ’Glasgow has a fantastic story to tell this festive season – more partners than ever before joining the campaign and a really strong shopping and entertainment offering.’
Other bodies backing the campaign include the Greater Glasgow Hotels Association, Glasgow Restaurant Association and seven of the style mile’s major retailers.