The National Magazine Company is revamping its troubled men's title
Esquire in a bid to give it a more adult feel. Starting with the June
issue, the magazine has undergone a design tweak in a bid to position it
still further from being a 'lad's mag'. Sales of Esquire were down 39
per cent year-on-year after NatMags took the controversial decision to
remove semi-naked women from the cover.