INTERNATIONAL: Ogilvy lands Asia-Pacific trade group job

SINGAPORE: Ogilvy PR Worldwide has secured a contract with APEC,

the Asia-Pacific Economic Co-operation forum, which promotes free trade

in the region.

The agency has been appointed on an initial four-month brief to review

APEC's public affairs programme and communication strategies, covering a

range of countries, including China, Japan, Australia and Russia.

Ogilvy Singapore MD Ong Hock Chuan will head the account. Singapore is

also the home of the forum's secretariat offices and Chuan will report

to APEC public affairs director Sheryl Lowe.

A core team of eight from Singapore, the research and development hub in

Washington DC, and Beijing will work on the account, which the agency

said it 'hopes to grow' into a longer contract.

China is currently holding presidency of APEC and two PROs from Ogilvy's

China offices have been assigned to work on the brief.

'We are pleased to be working with Ogilvy in charting the scope and

direction of future APEC communications,' said Lowe.

APEC member economies include Australia, Brunei, Canada, Chile, China,

Indonesia, Japan, South Korea, Malaysia, Mexico, New Zealand, the US and


Ogilvy's Singapore, China and Washington DC operations will be heavily

called upon to oversee this 'highly prestigious' account, said


The win comes off the back of last month's announcement (PRWeek, 27

April) of Ogilvy's multi-million pound investment in the Australian


The agency snapped up five local PR firms to claim a fee income of

pounds 6.6m.

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