PUBLIC SECTOR: Munro & Forster wins childbirth trust job

The National Childbirth Trust has appointed Munro & Forster to

handle its PR. The agency's MD Alison Munro and associate director Katie

Busby head a team of four and report to trust CEO Belinda Phipps. The

agency will handle all communications, internal and external, and

strategies for the trust, including a press office service. The 400 NCT

branches across the UK will also be assisted by the agency, which won

the account following a competitive pitch. M&F replaces the Janice Muir

Partnership. The NCT has 40,000 members and offers support and advice on

pregnancy and early parenthood.

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