The decision to appoint an agency is never straightforward. Do you go for a big name, reputation or team personality and fit? The choice is even wider because there are also the smaller boutique agencies to consider, and for some time, decision-makers have been instructing agencies that have a head start due to their sector knowledge and track record - the specialists.
Remarkable is not a specialist agency, but has specialist sector teams that work together to maximise results for clients. For example, we have been able to offer clients in the property and development sector a complete life-cycle solution. We speak the 'industry language' across different channels and can bring these together quickly and effectively. We can put together one team that works closely together, is on message and works seamlessly with the client to achieve its business objectives.
It's not something we set out to offer deliberately, but it has evolved naturally. Over the years, we have built up a solid national reputation in both stakeholder engagement/public consultation and property PR. The two work effectively together, and Remarkable can now also offer public affairs, creative solutions, digital marketing and video. With the influence social media can bring to different audiences, many companies are now turning to our digital PR team to support them with messaging, as well as strategy for long-term campaigns. It has become a powerful mix of comms. Clients have one meeting with the Remarkable Team and everyone is on brand and message.
There is always a danger of being too 'one-sector-centric', but we now have a broad range of sectors, and can offer each a specialist team. As our knowledge and reputation have grown, we have added energy, transport, retail, waste and logistical companies to our property and construction clients.
Remarkable's team experience and account management structure mean we are able to support our property clients through the life-cycle of their work. We are part of the process: from supporting land-buying decisions and purchase, through to planning consultation with stakeholders, and supporting the sales and marketing functions of the development after planning has been granted.
The complete cycle of buying, selling and developing land is so overlapped in terms of its communication needs that it makes sense to use one team, so that there is a seamless transition between stages. In this way, we are able to offer a complete service that protects the client's reputation, strengthens its overall messaging and speeds up the operation.
As a full-service agency, we can mould and adjust the client's project to create the most effective communication opportunities. When a client buys our service, we address every aspect of communication need, offering a complete tactical solution, rather than a single channel of communication.
Once these elements come together, it's possible to broadcast consistent messages on brand, with a strength only full integration brings. Simultaneously, our property clients are able to capitalise on our knowledge and maximise the communication right across the agency service offering.
Over several years, our business has evolved to offer a specialist service focusing on securing the results for the client, to give them maximum ROI and greater investment value. We have developed and combined our individual specialist strengths to become stronger and more knowledgeable in each sector, so that we can offer clients more value.
VIEWS IN BRIEF
- What is the most impressive piece of launch PR over the past year?
Consolidated PR's Getting a Big Bang out of Science campaign. It used a creative concoction of experiential activity together with social and traditional media relations to get youngsters talking about the subject matter.
- Specialist journalists make the best specialist PROs. True or false?
Journalists don't necessarily make the best PROs. We have employed several and they come with an invaluable insight into how the media work. But PR is a lot to do with instinct and you can't teach that. Journalists have an immediate grasp of the sector and the audiences with whom your client is looking to engage.
Stephen Pomeroy is chief executive at Remarkable Group.