Former ntl communications chief Will Robson - who left six months
ago to become head of communications at Cambridge Positioning Systems
(CPS) - has been poached back.
He has been appointed as director of marketing and PR for the cable
giant's sports channel Premium TV - a joint venture with the BBC to
promote 'the best of British sports', which launches later in the
'My job at CPS and then the Premium TV job offer were like two buses
coming along at once. It's too good an opportunity to miss,' said
Robson, who was enticed back by Premium TV CEO Geoffrey Hamilton-Firley,
to whom he will report.
Premium TV is a partly-owned subsidiary of ntl Inc, the US arm of the
'This venture is separate from ntl UK. It is concerned with sports
rights and content, and my role will cover activities in our interests
including Newcastle United, Glasgow Rangers and Celtic, and on a joint
football website venture,' said Robson.
Last week, it was announced that JP Morgan had pumped pounds 100m into
the joint venture.
'CPS is a great company to work for and I am sorry to leave,' Robson