Aerospace giant Boeing is undertaking a worldwide PR review
embracing all 30 agencies on the firm's roster.
The firm is set to hold a pitch for a major UK account for the second
time in 18 months, following the appointment of the company's first UK
director of communications.
Ex-BAE Systems head of news Charlie Miller joins Boeing with
responsibility for a wide remit of corporate communications and PA work,
and is immediately tasked with reprising the inconclusive agency search
of May last year (PRWeek, 5 May 2000), as well as founding an in-house
PR team from scratch.
Boeing V-P of international communications, Matthew de la Haye, to whom
Miller reports, was 'not happy with the quality' of the presentations he
saw in the previous UK pitch. De la Haye expects to commence the new
pitch process in autumn this year.
Boeing currently retains APCO for UK-based communications on its
commercial planes division. De la Haye indicated that APCO would be
invited to repitch, as it also seeks PR help for all six divisions,
including satellite and air traffic control technology, and in-air
broadband internet services.
Boeing is also looking to make a number of senior communications
appointments for Europe, Australia, Japan and Asia later this year.