Company brochures can be a dreary read. What they need is a bit of
jazzing up, some decent pics ... perhaps a (fake) prostitute.
This was the thinking that prompted Leeds PR firm Northern Skies to put
one of its main PR consultants 'on the game' for a night.
Account director Sarah Amies donned a black dress and leopard skin coat
for the shoot, which took place in Leeds city centre.
The resulting snaps lend a seedy air to Northern Skies' latest
credentials book, which includes the line: 'I've had so many clients and
I've got my regulars. I know what they want. Let me satisfy your every
need. Use me.'
Such tawdriness is hardly fit for serious company documents, Diary
huffed down the phone, only to be told that 'every agency can do heavy
business consulting but we wanted to let the world know we can also be
mad as you like.'
The snaps were the brainchild of creative Dave Pannell. Any suggestion
that Pannell simply wanted to see Amies dressed as a prostitute are, of
Indeed, Pannell himself did not escape shame - he was snapped naked bar
a sandwich board for the same brochure.
Anyone willing to confess to a more brazen attempt at publicity may, of
course, bare their soul to Diary.