Following investment into its healthcare practice, the agency said the move was part of a response to the ‘current challenges’ in the sector.
As part of the restructure, Ben Hickey takes up a newly created role as head of brands.
Snow was previously a freelance consultant, most recently working with pharma giants including Pfizer and GSK, both in the UK and globally. In her new role, she will be responsible for leading the healthcare division at Munro & Forster and developing the digital, market access and campaigning services.
Meanwhile, Neil Balmer joins the agency from the Royal College of Psychiatrists to offer public affairs expertise in the healthcare space.
Commenting on the appointments, Munro & Forster MD Julie Flexen said: ‘These appointments will allow us not just to meet the current challenges of the changing environment our clients face, but to keep ahead of the trends on their behalf.’
Last week, Munro & Forster picked up the Health and Wellbeing prize at the 2011 PRCA Awards.