MEDIA BRIEFS: PC Direct to be inspired by online IT buys

VNU is banking on increased interest in buying IT products online

to make its May issue relaunch of PC Direct a success. Editorial will be

refocused on internet purchasing, although it will still carry mail

order content. Relaunching the 120,000-selling magazine was described as

'ripping the guts out and starting again' by the company (PRWeek, 19

January). The publisher hopes that a one-off, 50p drop in cover price to

pounds 2.25 will stimulate interest.



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