VNU is banking on increased interest in buying IT products online
to make its May issue relaunch of PC Direct a success. Editorial will be
refocused on internet purchasing, although it will still carry mail
order content. Relaunching the 120,000-selling magazine was described as
'ripping the guts out and starting again' by the company (PRWeek, 19
January). The publisher hopes that a one-off, 50p drop in cover price to
pounds 2.25 will stimulate interest.