MEDIA BRIEFS: FHM Bionic to focus on 'active lifesyle'

emap elan, the publisher of bi-monthly FHM Bionic, has denied that

its plan to make the FHM spin-off monthly is an attempt to go

head-to-head with Rodale's 235,800-circulation Men's Health. Instead,

emap believes there is room for growth in the 'active lifestyle' sector.

FHM Bionic is aimed at 25 to 34-year-old men and looks at health and

fitness. emap wants to take it monthly by the end of 2001 with editor

William Drew putting a team in place.

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