The agency was appointed after a three-way pitch.
The campaign, which runs until March 2012, aims to raise awareness of the website as a comprehensive and free careers resource for those working in, or wishing to enter, the hospitality, leisure, tourism and travel sectors.
People 1st comms director Lesley Potter said: 'We were impressed with the integrated PR and digital approach that Kindred presented to us. We believe their wealth of experience in producing successful campaigns across traditional, digital and social media platforms will help us to build the profile of the UKSP website.'
Kindred director Lorna Gozzard added: 'We're looking forward to producing an effective PR and digital campaign that will produce some really measurable results.'
The campaign will encompass digital and traditional PR, along with social media outreach and stakeholder comms.
The UKSP site offers information on skills, training courses and providers, career progression paths and vacancies, as well as highlighting good employers and allowing members to register their CVs.