The Week in Technology

Lewis PR has appointed BBC journalist Keith Beech as head of content development. Beech was until recently managing director of BBC Radio West Midlands. He reports to Elizabeth Littlewood, head of UK at Lewis PR. Beech will work with a team of former journalists, digital specialists and new media designers, to ensure all content can run across a broad range of channels.

Firefly Communications is working with fundraising company Give As You Live to launch its All I Want for Christmas campaign, which aims to increase digital donations for UK charities.

To kick-start the campaign, Firefly held a Twitter party in association with BritMums, where people tweeted advice on getting prepared for Christmas. This led to more than 1,500 tweets on the subject and the average number of daily shoppers increased by 65 per cent.

Burson-Marsteller has hired a digital strategist to develop its social campaigns and content strategies.

Sara Beirne joins from Penrose, a charity that works with ex-offenders and people recovering from mental health issues, where she was media and comms officer.

Babel PR has recruited Kathryn Mills-Webb from rival tech agency Johnson King. Mills-Webb, who featured in PRWeek's 29 under 29 in 2009, joins as a senior consultant. She was previously a senior account manager.

Apps World Europe has called in Dynamo to handle PR as it returns to London Olympia on 29-30 November. The event involves more than 150 speakers from brands including Spotify, Google TV, BBC and Sky discussing multi-device apps. Dynamo will handle the trade and event PR, as well as press office functions.

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