ATHENS: Citibank Greece - a division of the world's largest banking
and financial services company - has extended its brief at Publicom/Hill
& Knowlton to include the bank's retail arm.
The agency has worked with Citibank's Greek private banking arm for five
It will now manage media relations and a sponsorship exploitation
package for retail functions as well.
The account is to be headed by Publicom/H&K MD Robert Hipkins, reporting
to the marketing director of Citibank Retail Banking in Greece,
Hipkins said: 'Greece's retail banking is undergoing enormous change as
the financial services market becomes more sophisticated. Our work is
aimed at establishing Citibank's authority as a source of comment on
Citibank's retail arm in Greece has grown to 43 branches since it
launched in 1964. It plans to expand to 80 branches by 2003.