HONG KONG: Microsoft has hired Olivier Richard as PR manager, Asian
region - its most senior PR post in Asia.
He replaces Sandra Goh, who moved from the role six months ago to become
small business group director of Microsoft in Malaysia.
Based in Hong Kong, Richard will advise Microsoft's local PR managers
and general managers across the region on strategic communications. He
oversees PR for the company's 12 subsidiaries in Japan, Korea, Taiwan,
China, Hong Kong, Singapore, Malaysia, Philippines, Thailand, Indonesia,
Vietnam and India.
Richard will also oversee the work of Microsoft's PR agency August.One
Communications, which handles regional PR for the company. Sydney-based
Anne Costello, August. One head of regional services, heads the account,
and will report to Richard.
Richard joined Microsoft in 1997, as PR and events manager for Microsoft
France. There, he was responsible for co-ordinating the relationship
between Microsoft and the media in France, organising trade shows,
events and seminars as well as internal communications and a corporate
He has also held positions with Vodafone France, where he was marketing
director, and Compaq France. From 1985 to 1987, he was deputy commercial
attache at the French consulate in the Japanese city of Osaka.
Microsoft general manager of business development Mark Phibbs said: 'Our
business in Asia now requires a global perspective to enable us to meet
the needs of our customers and help us maintain our position.'
In the UK, Microsoft reviewed both its PR and public affairs accounts
last year. The public affairs brief - with an estimated annual fee of
pounds 250,000 - went to Grayling Political Strategy. A portion of the
PR account moved to Edelman PR Worldwide, with the remainder staying at
long-time agency August.One.
The department of justice anti-trust case against the company is
Both sides presented oral arguments on the case before the US Court of
Appeal last week, though no judgement has yet been handed down.